Career Growth in Industrial Design

c10b0f6f-cb37-44a7-980f-bcd01d9d61dfIndustrial designers are heavily involved in many of the steps of basically everything that is mass-manufactured from the initial concept all the way through to its presentation to the marketplace. The rapid pace of the development of new technology combined with a constant craving for the latest and greatest technological gadget means that good industrial designers are in great demand. [Read more...]

Today’s Top Industrial Design Companies

Hochhäuser - BankenWith the advent of many new technological features, many companies are starting to produce their own industrial designs. These include a wide variety of different machines and computer products. Many new consumer goods originated through the industrial design process, since companies often have to patent these products. Identifying the top industrial design companies these days can be a challenge, since there are so many different fields now. But it is possible to measure their success by the number of patents that they generate and how successfully they are received by their consumers. Take a look at some of the best industrial design companies operating today. [Read more...]

Industrial Design Careers – Choose Your Path

StudentA hard question for industrial design students to answer is what exactly it is they design.  There are so many options in the field of industrial design.  What’s the right direction?  Commercial Products?  Industrial Products?  Household Products?  This is also a question industrial design students face when trying to pick a career path.

The difficulty is understandable as the term “industrial design” is  young one compared to other design fields.  It is also a broad discipline that is still expanding.  Even those within the field are hard pressed to explain which industrial designers design what products.   Below are four basic categories of industrial design but they are not the entirety of the industrial design continuum.  Design is in flux and the terms describing different types of industrial design are fluid so use the descriptions as a overview in choosing an industrial design career. [Read more...]

Industrial Design Defined

Engineering industrial designing. Electrical schemeIndustrial design is not a new concept.  It’s been around for a very long time.  The term “industrial design” is just something that’s been more commonly referred to over the last 20 or 30 years.  Industrial design is the utilization of applied sciences or engineering and art to design or produce an actual product.  An industrial designer will often be hired to solve for a problem by designing a product that fits the problem’s need.

What Does an Industrial Designer Do?

Let’s start with a simple example of what an industrial designer does.  Let’s start with you – the small business owner.  You have the problem that your employees are constantly complaining about back pain due to sitting long hours in a chair.  Then you, as a business may order some ergonomic chairs to help your employees with their back pain.  The chair company supplying you with these ergonomic chairs has a team of industrial designers that are on staff built to design that chair that will help alleviate back pain and meet certain specifications.  Part inventor, engineer, graphic designer and artist, industrial designers need to be intelligent, patient and above all creative. [Read more...]

The Top 5 Industrial Design Schools

College door with fall ivyAre you interested in a career in industrial design, but aren’t sure what college is right for you? Don’t worry. Your talent deserves the best it can get.  While we could talk about the best design schools in Canada all day long, below is our list of the top five industrial design schools in the United States.

1. Rhode Island School of Design
RISD is one of the oldest colleges of art and design in the United States. The school was founded in 1877, and is home to around 2,300 students with a driving need to become the best they can be in their respective fields. RISD offers both Bachelor’s and Master’s degrees in 19 different programs, including architecture, design, fine arts, and more. Located in the beautiful and historical Providence, Rhode Island, RISD is close to New York City and all its attractions. [Read more...]

How Can You Make Physicians Websites User-Friendly?

Plastic surgeons are often on the cutting edge of technology when it comes to their procedures. However, they may lack in technical savvy when it comes to their websites. It’s not their fault personally, of course. They may need professional web designers to handle their sites, to make them user friendly.

What Can Physicians Websites Do?
The websites of today allow healthcare providers to offer a great deal of information for their patients. They can also collect pertinent patient demographic information. Websites allow patients to enter their medical history before they come to their appointments, which saves valuable time they would otherwise spend filling out forms in the waiting room. Patients can also set up realistic payment plans.

How Can Physicians Websites Take Advantage of Availability?
Information should be frequently updated. Search engines will more often retrieve sites with information that has been updated. Organic search results are highly sought after by physicians and businesses, since they come up higher in results, and the added traffic doesn’t cost a thing, except time.

A website should be appealing and not so busy that it detracts from patients’ ability to use the site. Navigation should be easy, and pictures should be inviting. Researching to see what other medical practices are currently doing will help newer medical sites to keep up with others.

Websites that are user-friendly will increase patient interaction. For example, is a popular medical website for Shervin Naderi, MD, FACS, who specializes in cosmetic procedures like you see here.

Implementing a patient portal that is connected to a physician site will allow patients to communicate with their doctors securely, online. Just as physicians communicate with their financial services electronically, patients should be able to contact their physicians.

What about Blogs?
Physicians’ offices could once have someone on staff or a private blogger set up and run a blog for their businesses. Answering common questions is just one topic that a blog can cover. Blogs will also ensure easy search-ability on Google, Yahoo and Bing.

Not many medical offices keep staff that will be able to handle the demands of keeping a website and a blog running and up to date. These tasks can easily be outsourced to companies that specialize in these areas. Paying a little more for a website that promotes the practice is preferable to having someone in-house do an unprofessional job that will reflect poorly on the practice. User-friendly, functional websites pay for themselves over time. It is the online footprint of a medical practice.

Using medical-specific tips will help in creating memorable medical practice websites that patients will use and enjoy. They will play an active role in promoting the physicians who have sites online and keep them up to date.

Most patients are online already, many of them on mobile devices. It is especially important that medical sites are mobile-friendly, to take advantage of this growing trend. There will likely soon be many more people accessing medical websites from tablets and smartphones, so having a mobile site is very important.

5 Mistakes to Avoid As You Design Your Website

Many people think that creating a website means that they have given their clients a way to find them. What they forget is that a website or blog is a way for them to interact with their clients (past, present and future). Avoiding the mistakes below will take you far on the journey to proper interaction with your clients.

1. Forgetting the Search Box.
A website is a huge store of information, all of which is useful to your visitors (at least we hope so!). It is therefore very bad to forget to include a search box that helps people who have come to your site to find what they have come for.

Include the search box where it can easily be seen so that visitors will have a reason to dig deeper into your site because you will have given them a way to easily do so.

2. Forgetting a Call to Action.
Why did you set up the website in the first place? If there is no call to action, you will not get the results you desire because you will not have told your visitors what they should do.

If you want them to sign up for a newsletter, tell them to do so. If you want them to share your content, let them know. If you want them to buy a product, invite them to do just that.

An example of a site with clear calls to action is the site of Dr. Nachlas of Plastic and Reconstructive Surgery, with this page clearly explaining a service and then telling visitors what to do.

3. A Cluttered Homepage
Nothing puts off visitors more than getting to your homepage and it is full of images, icons, texts, and so on. The truth is that less is more so if you want visitors to get a very positive impression of your site, keep the landing pages neat and free of clutter. This one change will produce remarkable results for your website statistics.

4. Confusing Navigation
It is very bad when visitors can’t find links or various buttons on your site. They will simply leave and go elsewhere.

Check your site and ensure that everything is where it should be. Links should be easy to find and visitors should not feel like they are groping all over the place as they search for something.

5. Stale Content

Some people upload content when their site has just gone live and then stop updating the information on their site.

Avoid this mistake by ensuring that all the content you upload is relevant to the theme of your site and post regularly so that visitors have a reason to keep coming to your website.

Final Thoughts.
There are many mistakes that people make when designing their websites. Those highlighted above are just some of them. See if you are guilty on any of those counts and do the needful as soon as you can. When you correct your mistakes, the usefulness of your site will have jumped more than tenfold.

4 Misconceptions Clients Have About Web Design

Every web designer has at one point or other come across a client that touted a glaring misconception thinking it is a fact of web design. If you haven’t come across one, your time is coming!

Here are some of those misconceptions that get bandied about by clients. There are suggestions about how you can deal with a client that brings them up, so be prepared.

1. They Imagine They Own You.
There are some clients that think when they hire you to do a design job for them then you are at their beck and call 24/7 for anything they want.

Such clients will send you dozens of messages each day about “inspirations” they have had about ideas that they have come up with. They will even call you in the dead of the night on Sunday morning!

To handle this situation, let the client know that you have certain hours within which you work, and that if they communicate outside those hours then they shouldn’t expect a response from you until you get back to work. That way, you get some breathing space so that your creative juices can flow.

2. Expecting All Their Content To Go Viral.
The “viral” bug has taken website owners by storm and they are all smitten. They think it is your job to make their content tweeted, re-tweeted, shared, and the “buzz” on all social media.

Let such clients know that if that is what they want, they can hire someone who specializes in providing that sort of service so they shouldn’t put that on you.

3. Clients That “Know It All”
There are clients who will come to you demanding for animated logos, dozens of pop-ups and all sorts of things that are now obsolete in web design.

Such clients don’t know that what they are asking for has long been abandoned by savvy web users and they will be doing themselves a disservice by going backwards.

Politely explain current trends to such people and hint at letting them hire someone else to do the job if they insist on be-smudging your name by asking for archaic trends. Most will take the hint and let you do your thing.

4. Those Who Insist Space Is Bad on a Site.
There are people who take the “nature abhors a vacuum” mentality too far. They want to fill up every inch of the site with something, leaving no space for the website to “breathe.”

This is not to say there are no clients who even suggest you minimize how much content each webpage has. A clear example is the website found on the Campbell Facial Plastics Yellow Pages listing that links to this procedure you see here. It shows how less is more, but many clients are yet to catch on.

Patient explanation of the minimalist trend is needed to help such people appreciate this trend.

Wrap Up.
There are many more misconceptions that clients will throw at you. Your job is to insist on what is right, not cave in to their demands. Learn to be firm or your career will derail!

Top 3 Web Design Trends Of Summer 2014

Summer is here and the splash of color that started with the onset of spring has been stepped up a notch. Web design isn’t blind to these changes and the trends of this summer (2014) reflect this brightening of websites. The following are the web design trends that have been causing a stir this year.

Simple Design
Simplicity has never been taken to such a high level as it has this summer. Before you begin thinking that simple equals dull, it does not. It means that the best web design practices are put to maximum use so that whoever visits that site quickly gets what they want without having any troubles navigating from one page of the website to another.

It also means getting rid of any clutter that could have sneaked its way into the design of the site. An example is much better than a thousand words so take a look at the website belonging to Dr. Mounsey of Ravesse, a revision rhinoplasty specialist who uses a very sleek design that emphasizes the minimalist way of web design.

How can you get such a site? Get the right web designer and they will test each aspect to ensure that simplicity has been adhered to all the way.

Responsive Design
You can no longer tell what device your target audience will use to access your website or blog. As such, the emphasis this summer is to design websites that ensures that whether someone is using a tablet, smart phone or desktop-size screen, they will get to fully get all that there is to get. Only important features are included and the design is such that any screen will seem like it is the one for which that website was designed.

If you don’t follow this trend, you are going to be left out big time because even your ranking on Google will suffer. Do the smart thing and have a responsive site.

Let Your Website Tell A Story
What started as an isolated attempt has now firmly made its presence in the web design world. A client walks in and asks you to come up with a design such that if a new visitor gets to the site, they can scroll down a page and in 30 seconds or less they will know the story of that company or individual.

It is now no longer trendy to directly tout your horn. You simply have to tell your story and in that story it will become very clear how awesome you are, without that fact being directly stated. Try this design this summer and gauge how your visitors respond.

Summing it up…
Summer is a month of brightness and color so if you already have a website, why not add a splash of brightness to it in the spirit of the season?

If yours isn’t yet up and running, then ensure that it is designed with the summer trends given above in mind so that you move with the times rather than playing catch up.

Critical Web Design Elements for Healthcare Providers

Custom websites for physicians need to involve a great deal of information. They will help the public to make educated decisions when they choose a healthcare provider. Plastic surgery websites can enhance the practice of plastic surgery by providing information online and attracting new patients.

What Must Healthcare Provider Sites Include?
Custom websites will stand out from others, due to useful content and elegant design. Having a properly designed website is an effective way for plastic surgeons to reach out to potential patients and advise them of the unique services they offer.

Full information should be provided for patients looking for plastic surgery options. Websites must also include pages for each procedure offered, care instructions and legitimate reviews from current and former patients.

The process of website design includes facets from content management to web design to domain registration. Other pages may include mission statements, About Us pages, FAQs, pertinent news and policies of the practice.

A plastic surgeon’s website communicates a unified, strong message that helps patients to understand the services a practice offers, the philosophy of the practice and how it influences the practice’s approach to medicine.

Plastic Surgery Website Design
The Internet is a vital tool for plastic surgery providers. Sites deliver trusted content and information about the services provided. Pew Internet surveys have shown that about 33% of users of the Internet have searched for healthcare professionals online.

Designers of medical practice websites pride themselves on the development of custom sites. Custom designed websites may be built from scratch, including professional photography, custom graphics, detailed content, custom logos and flash animation.
Website designs that will serve medical practitioners the best include:

  • Custom, high-end designs
  • Optimization for search engines, including Google, Yahoo and Bing
  • Website updates or changes as needed
  • Website support after the site goes live

On this website for a plastic surgeon in New York, you’ll notice the doctor establishes his authority with mentions of his recognition in the media. He also links to Dr. Jacono reviews available online to make sure visitors know they’ve made the right choice in a surgical provider.

Creating the Best Sites that Stand Out from the Rest
Web design companies create educational and elegant websites for practices that offer various types of surgery, including plastic surgery, and firms that specialize in other medical areas. Writers, consultants and graphic designers team together with their extensive experience and knowledge, to develop websites suitable for a wide range of medical practices.

Medical websites must have an interface that is user-friendly and state of the art. Each aspect of a company practice is customized, so that the results provided will give healthcare providers a site that reflects positively on their practices. A graphics team collaborates with medical business offices to develop a unique look and easy navigation for the site.

Custom content will highlight the experience of the practice, the procedures offered, and what potential customers can expect while being under the care of the practice. Marketing strategies will be valuable, to ensure that the healthcare practice’s name and website are displayed prominently on the largest search engines.

How to Handle Multiple Web Design Clients

When it comes to web design, each person would like to have as many clients as possible, especially if one is a freelancer. More clients mean more work, and therefore more income.

However, when you have more work on your hands than you can comfortably handle, chances are high that you will fall behind on delivery and quality of the work done. What can you do if letting go of some clients isn’t an option? These tips can be of great help in juggling several design jobs.

Know Yourself.
No one knows you as much as you do. You know what you are good at; you know what your weaknesses are and you know what your best work hours are.

If you know that you always buckle under pressure, avoid taking on more clients so that you avoid triggering your pressure points. If you know that you work best when a deadline is looming, take on as much work as can come your way and thrive under that pressure!

Knowing yourself is a key to determining how much work you can take on and how you can program yourself to deliver high quality work for each client.

Clarify The Requirements Of Each Project.
There is nothing worse than taking on a job and then later on discovering that it requires much more than you had anticipated. To avoid this problem getting in the way of satisfying your several clients, ascertain what exactly each client wants you to do, when they want it, how you will be paid, how often you should communicate with them, etc.
Those details will help you know whether the demands of that project can fit into the schedule you have minus affecting the other projects that you have.

Most clients will leave you to your own devices once terms have been agreed upon and will just wait to receive the finished work at the end of the duration of the project. An example of such a client is Alexander S. Donath, MD whose site has this page as one of the projects of a design job that was given to a colleague of mine and they literary never got in touch until all the work was done and submitted. Such a relationship gives the web designer room to think creatively and produce their best work, and that site is testament to this fact.

Be Professional at All Times.
Once you have taken on work that meets your style and whose details you have properly worked out with the client, maintain the highest degree of professionalism. This includes giving your best to each assignment you are working on, adhering to set timelines and seeking consent before anything agreed upon is altered.

When you maintain the highest level of professionalism as you work, you will ease up on the tension that would have come if you were operating haphazardly or lacked a clear plan of action.

Wrap Up.
There are very many things that a web designer can do to juggle many clients but the major ones are those explored above. Give them a try and see how much your work gets easier.

Web Development Tips to Make a Doctor’s Website More Effective

When it comes to websites for service providers, particularly doctors, there’s actually a straightforward formula for success: establish expertise, gain trust from website visitors, and make it easy for them to take the next step. Visitors arrive at the website with just one question: Can you help me? They want to see not only that the doctor can help serve their needs, they also want to know this doctor will do it better than competitors.

Unfortunately, a lot of doctors and their web designers get it wrong and miss out on a big opportunity to stand apart from the competition. If you find yourself working with a doctor or any other service provider for that matter, make sure you aren’t making these mistakes.

Don’t Overwhelm with the Amount of Content
One of the most important things a doctor’s website should do is establish expertise and trust. A common mistake I see is websites that provide tons of information about training, experience and expertise but fails to connect with the audience. In many cases, visitors are just overwhelmed by too much information that isn’t organized properly.

Many doctors and copywriters put too much information. An easy fix for this is working with a good copywriter to remove the filler content and get to the heart of the message.

Don’t Forget to Highlight Media Exposure
If the doctor has been recognized in the media, make sure visitors know it! Of course, you shouldn’t go overboard, either. A lot of web designers will create a “Media” page but then just throw in links, videos and images with no real thought to how visitors will react. This is just more of an afterthought than a selling point for the doctor.

There are many effective ways to highlight media exposure. For example, the page may be set up to split print mentions from television clips, or you can design a carousel with videos, so users can choose a single clip to watch rather than scrolling past embedded videos. You can see a more low-key option here as well: On the right hand side, you’ll see buttons that showcase the doctor’s recognition, including the “RealSelf Top Doctor” recognition.

Use a Good Photograph
One of the easiest ways to turn off potential patients is with a bad photograph of the doctor. When you ask your client to give you a professional photograph to use in the web design, make sure you bring up any issues and ask them for something else if they give you a picture that makes them seem sinister or just unprofessional. You’d be surprised how common this is.

A good portrait is essential because it will be used for branding down the road. It will appear on the homepage, About page, online directories and citations, social media accounts, and elsewhere. The doctor should be smiling, ideally wearing a lab coat, and appear trustworthy.

Be Consistent
Finally, make sure the design and branding is consistent across all channels. If you’re designing a doctor’s website, you’ll likely also be working on a blog — either onsite or offsite — as well as social media profiles. I’ve seen too many web designers who get lazy and fail to carry over branding and consistency to all channels, which leads to an unprofessional look.

You can see an example of this consistency on this blog post for natural-looking cosmetic surgery for a cosmetic surgeon. The branding on this blog is consistent with the surgeon’s main website. If you follow the links listed there to social media channels, you will notice the same branding and color scheme.

Pros and Cons of Teaching Web Design

I’ve spent several years teaching web design and development, both in a classroom and online. I view it as a very rewarding experience, and I think other professionals have a lot to gain from educating other prospective designers about the craft. If you’re planning a career in web design education, here are some challenges and rewards you can expect.

Downsides or Challenges
These aren’t necessarily downsides to the job, but they do pose a challenge. The following are the greatest challenges I have found in the job.

1. Everyone learns in a different way
Everyone learns in a different way, which makes it hard to prepare exercises and materials. It also means that some people learn better in a classroom setting while others do better with online education. The feedback you get from students can help you adjust lesson plans to help everyone understand the concepts, though.

2. Not everyone can be a good web designer
It’s a simple fact: not everyone is cut out for web development, no matter how hard they try, or how hard you work to teach them. You will see several students drop out of your class because they just don’t have a grasp of the concepts.

3. Rewriting lesson plans
The internet is always changing, and what’s cutting-edge in web design today will be stale and outdated in a few short years. This means your lesson plans will change every semester. This is important, though, because you want to teach skills that will be relevant to today’s web development industry.

4. Time constraints
You will never feel like you have enough time to cover everything, so you need to pick what you feel will best serve your students. You will probably have many students who have no experience in web design or even HTML, so you will want to start at the beginning with basic design principles and build on this.

Benefits of Teaching Web Design
Teaching web design also comes with so many rewards. Helping other people learn and develop skills they will use to build their career is powerful, and it’s a great pleasure to connect with your students later and see how successful they have become. One of my best students, for example, now has his own web development company. After touching base with him, he showed me the website of his latest client, Dr. Frankel of, who performs his Los Angeles facelift procedure in California. I’m so proud to see how far he’s come and how he’s built upon the skills I taught him.

Along with helping others, you’ll find that teaching is the best way to learn yourself. As you explain concepts to someone with little experience, you will develop a better grasp of the concept yourself.

Finally, teaching web design will also generate business for you as a freelancer. You will discover that many students will pass on leads to you when they can’t handle the project due to their experience level, while former students will invite you to bid on projects initiated by their new organization.

The Disadvantages Of An Online Web Design Degree

These days it is very common to find people that have been exclusively educated online. They work alongside those that attended offline campuses and it is hard to tell that they never went to the same schools.

However, perceptions differ and there are some disadvantages to getting an online web design education as will be discussed below.

Employer Bias Against Online Education.
There are many employers who still look at online education as not being “real education”. They still look at online education as being inferior to traditional offline education in brick and mortar schools and colleges.
One therefore has to work doubly hard to establish themselves as competent members of the industry so that they get top rate work despite the “disadvantage” they start off with.

The Very Practical Nature Of Web Design.
Web design is a very practical field so getting an education via an online medium requires great discipline from the learner as well as creativity on the part of those providing that education.

It is therefore understandable when some people cannot comprehend how anyone can learn design skills online since the practical nature seems impossible to pull off when instruction is carried out on the web. If you want to pursue a design degree and have the dedication to keep yourself on task without someone standing over you, this may not be a disadvantage to you.

Because web design is an online industry anyway, it’s actually very practical to study the field online. Once you begin your career, the degree can help you establish authority and gain clients. No one will question the quality of an online degree for an online field!

Aesthetics Can Be Difficult to Teach Online
Web design is much easier to teach online than many other fields, but one great challenge is attempting to teach the art of aesthetics and design through an online medium. Web design has many parallels to architecture and even plastic surgery in that you must learn to balance the technical versus the aesthetic and theoretical knowledge against the refinement of taste and hands on experience.

While it may be possible for a student to learn the technical aspects of designing a website or performing facelift surgery online, there is really no way to communicate the aesthetic aspect and how to experience something visually and emotionally. Just as you would have a hard time teaching the skills to produce aesthetically pleasing surgical results like you see on this Pinterest page, how can you teach a web design student online how to make a visual impact on an audience and appeal to their emotions?

Limited Interaction With Faculty.
For maximum benefit, students need to fully interact with their faculty in order to get all the help they need to grasp the concepts that they are being taught.

When learning web design on the net, students do not have as much chance to interact with faculty and that somehow makes them to be on their own most of the time. For such a practical course, this can be a major disadvantage to you.

No Social Life.
College education has a socialization element that is missed by those that study online. They never get to network with both fellow students and faculty. They never get introduced to having to balance the social aspects with their academic endeavors and that may be a drawback that affects them later in life.

Final Thoughts.
Everything has a good and bad side. The discussion above should not in any way be seen as discouraging people from seeking online web design education.

The discussion should serve as an eye opener to what the challenges are likely to be so that one gets in prepared to counter them in the best way they can. After all, success in life is all about finding creative solutions around the challenges that come in your way. That is exactly what web design is; solving problems and getting solutions for clients!

What Should Be Kept In Mind As You Style The Comments View?

The comments section on any blog is becoming more and more important as bloggers want to engage directly with their readers. It is therefore erroneous for you the designer to imagine that since the comments come at the bottom of the blog post then it doesn’t matter the styling there since the reader will have formed an impression about the site’s content.

A thoughtfully styled comments section shows readers that you care enough about them and they will unconsciously be drawn to your blog. To achieve this, consider the following.

Flat Or Threaded View?
A flat view is when comments simply follow each other in the order they were made. It is not possible to have a comment appear immediately below the one it is responding to since other comments may have been made earlier than it was entered.

A threaded view however allows readers to comment in response to previous comments that have appeared and those comments go beneath the relevant comment for a more cohesive format that’s easy to follow.

Each of these options has their own strengths and weaknesses so a web designer should go over them with the client so that the best format for the client is used. When you look at Dr. Bentkover’s reviews on the Boston face lift surgery he offers, you can see why he chose to display comments in such a manner.

Emphasize Authorial Comments.
Not all comments are created equal. The blogger’s comments must therefore be given prominence by being shaded a different color, or having a certain icon appear next to them. This will mark them out and help to generate additional discussion basing on the input that the author has added to the debate going on about the blog post.

Arrange Comments In Pages.
Paginating comments helps pages to load faster and it also has the effect of creating an impression that there are more comments on that particular blog post than what is actually there. This gives the blogger some mileage among the readers of that blog.

Create Links To Comments.
Interactivity on the internet should be taken to all sorts of levels possible and you can do this with the comments on each blog post. Anchor links can allow readers to share their comments with others on other sites like social media so that the discussion can be extended there. This will generate a bigger audience for the blog owner as more traffic will be drawn to the blog and the readers will also be happy that you made it possible for them to share their comments. Win-win for all!

Putting it all together…
Everything that can be done to make the comments section outstanding should be done. The areas covered above should be looked at as pointers as to what is possible and it is the responsibility of the designer to explore all that is possible to make a reader’s experience of the site he or she has designed the best one possible. Gone are the days of paying a cursory interest to the comments section.