Industrial designers are heavily involved in many of the steps of basically everything that is mass-manufactured from the initial concept all the way through to its presentation to the marketplace. The rapid pace of the development of new technology combined with a constant craving for the latest and greatest technological gadget means that good industrial designers are in great demand. [Read more...]
With the advent of many new technological features, many companies are starting to produce their own industrial designs. These include a wide variety of different machines and computer products. Many new consumer goods originated through the industrial design process, since companies often have to patent these products. Identifying the top industrial design companies these days can be a challenge, since there are so many different fields now. But it is possible to measure their success by the number of patents that they generate and how successfully they are received by their consumers. Take a look at some of the best industrial design companies operating today. [Read more...]
A hard question for industrial design students to answer is what exactly it is they design. There are so many options in the field of industrial design. What’s the right direction? Commercial Products? Industrial Products? Household Products? This is also a question industrial design students face when trying to pick a career path.
The difficulty is understandable as the term “industrial design” is young one compared to other design fields. It is also a broad discipline that is still expanding. Even those within the field are hard pressed to explain which industrial designers design what products. Below are four basic categories of industrial design but they are not the entirety of the industrial design continuum. Design is in flux and the terms describing different types of industrial design are fluid so use the descriptions as a overview in choosing an industrial design career. [Read more...]
Industrial design is not a new concept. It’s been around for a very long time. The term “industrial design” is just something that’s been more commonly referred to over the last 20 or 30 years. Industrial design is the utilization of applied sciences or engineering and art to design or produce an actual product. An industrial designer will often be hired to solve for a problem by designing a product that fits the problem’s need.
What Does an Industrial Designer Do?
Let’s start with a simple example of what an industrial designer does. Let’s start with you – the small business owner. You have the problem that your employees are constantly complaining about back pain due to sitting long hours in a chair. Then you, as a business may order some ergonomic chairs to help your employees with their back pain. The chair company supplying you with these ergonomic chairs has a team of industrial designers that are on staff built to design that chair that will help alleviate back pain and meet certain specifications. Part inventor, engineer, graphic designer and artist, industrial designers need to be intelligent, patient and above all creative. [Read more...]
Are you interested in a career in industrial design, but aren’t sure what college is right for you? Don’t worry. Your talent deserves the best it can get. While we could talk about the best design schools in Canada all day long, below is our list of the top five industrial design schools in the United States.
1. Rhode Island School of Design
RISD is one of the oldest colleges of art and design in the United States. The school was founded in 1877, and is home to around 2,300 students with a driving need to become the best they can be in their respective fields. RISD offers both Bachelor’s and Master’s degrees in 19 different programs, including architecture, design, fine arts, and more. Located in the beautiful and historical Providence, Rhode Island, RISD is close to New York City and all its attractions. [Read more...]
Usability means making your website easy for visitors to find information they need. Unfortunately, many web companies believe that usability is expensive, but the truth is everyday usability is easy to achieve without expensive testing or experts. Web designers have the easiest job to do with implementing certain features on a website. These 5 tips will give you a good place to start for designing a website that is easy to use.
1. Always Have a Tagline
A tagline is simply a motto or statement that represent’s the mission or purpose of the website. This is important because it defines the website quickly for visitors. It should also be the most obvious element on the homepage.
2. Have a Site Search Function
When users are searching for something, they will immediately look for the text field to enter their search term. The search box should be 27 characters wide, which makes the text easy to read and use, and this text field should be at the top of the page, where users will expect to find it. Another tip: specify the search button with the word “search,” not “go” or “submit.”
A search function isn’t necessary for small brochure websites, but it becomes increasingly important as the size of the website grows. In some cases, a well-designed drop-down menu can substitute for a search function. For example, look at this website for a Miami plastic surgeon. You can see the drop-down menu has many items, but users can easily locate what they may be looking for. A patient searching for more information about scheduling a facelift in Miami, FL would first go to the Procedures drop-down and select “facelift,” then the contact page to get in touch with the doctor.
3. Use a Site Map
A site map improves website navigation and also search engine optimization. A site map is basically a structured representation of the pages of the site and its architecture. While it can either be a document or a web page that lists the pages in a hierarchical manner, Google offers a Sitemap protocol organized in XML format.
4. Don’t Mess Up Workflow
Workflow refers to whatever a user may be doing on the website. This could be browsing categories, filling out a form or reading a website. Don’t break up this workflow and allow the user to cancel any operation. Not allow the user to cancel will force them to finish, even if they don’t want to.
Because not all operations may be obvious, some require guiding with descriptive advice. You should also make sure users can see where they’ve been on the site by changing the color of visited links.
5. Pages Should be Easy to Scan
Making web pages easy to read will keep users on the website longer to read the content. Most online users won’t read pages but instead scan them, looking at lists, titles and emphasized text.
Eye tracking studies also find that users read content in an F shape, starting from the top left to the right, moving down and starting again. This means the first two paragraphs are the most important, along with sub headings and lists to capture the eye.
While many web designers offer a range of different websites to their clients, some specialize in just a few areas. Learning more about the different types of web design can help you decide not only how to market your services as a designer but also give you direction in terms of which types of clients you should go after.
Static Website Design
This type of design is best for small websites or very small businesses that do not sell anything online. A static website has no server-side functionality or interactive content, so there will be no complex features. This type of website will appeal to clients who have a small budget and merely want a presence online. Despite their simplicity, static websites can still be designed to look great.
Basic Brochure Websites
Individuals and businesses that want to highlight their services but have a small budget usually want a professional, simple brochure website. Brochure websites usually have a homepage, about us or philosophy page, services page, contact information and links.
Advanced Static Websites
Businesses that want to spend more on their website yet are still concerned with a budget may want an advanced static site that has more features. This includes drop-down navigation, animated jQuery effects, Flash, a news page, social media plugins and image galleries.
Dynamic websites use server-side programming and databases to give users and your clients an improved experience. Stress to your potential clients that dynamic websites will be much easier for them to maintain without any technical knowledge, and their potential customers will get a better experience. A dynamic website will also offer better SEO and help their website rank better on Google.
Dynamic web design is the standard method for designing large websites that need many pages, because each page can be based on the same template. While a dynamic website will be more expensive for your clients, the benefits are worth it for larger or complex projects.
Businesses that plan to make money from their website or sell items through an online store will need an eCommerce website that’s integrated with PayPal or some other payment gateway. eCommerce websites are generally dynamic, database-driven sites and allow your clients to update prices, run sales and add new inventory.
Dynamic or Static?
During your consultation with each client, it’s a good idea to walk them through the differences between a static and dynamic website and help them understand which will meet their expectations and needs. You’ll often encounter clients who want the moon — for only $4,000. While not all web designers agree with the idea of posting prices on their website, it may clear up some of the confusion with clients.
Some clients may only need a static website, in which case you can point them toward the cost-saving option for their business. A family physician who wants to make it easier for potential patients in town to find his office and get in touch, for example, would be best served by a simple brochure website.
A cosmetic surgeon who relies on a website to generate leads for elective procedures, on the other hand, will need a dynamic website. A website for a plastic surgeon is much different than one for a small-time family doctor, and it will potentially require hundreds of pages. A good example of this is this website for Kessler Plastic Surgery in Newport Beach, CA. As you can see, considerable money was paid for the site, but it’s purpose is to both educate patients and generate expensive leads. Each procedure, for example, needs its own page, such as the page for Newport Beach breast augmentation. A photo gallery is also a must.
The bottom line is discussing the types of website design with your client from the beginning will go a long way toward dispelling confusing and it will help them choose the type of site they need with realistic expectations of what they can get with their budget.
Web design has seen so many changes in the past decade, it’s almost hard to keep track. Already in 2014 we’re seeing a lot of new changes that are quickly transforming the web we all use. Here are some of the most apparent trends I’ve noticed.
More designers this year are experimenting with typography and adding more personality to fonts. Many manage to be both professional yet give a little personality to the design. It’s great to see more web designers moving away from the same overused typefaces.
More Focus on Mobile Design
Responsive web design is far more commonplace now than just a few years ago, and we’re seeing designers that are working hard to keep sites functional on mobile devices. Some examples of new trends are integrating mobile designs with social media, long scrolling websites and faster loading times.
Large Hero Areas on Homepages
This is probably the most popular web design trend of the last year, and it’s turning up everywhere. Websites with a large hero area (or the introduction area, which is often a large image with very little text at the top of the website) are everywhere you look, including real estate websites.
While large hero areas are taking over, sliders are still really popular. Sliders come in many shapes and sizes, but they use a transition between slides like a fade-out or sliding animation and most are on homepages. Sliders are best used for websites that need to tell a story or visually engage visitors. A good example of a newer style of slider is found at Rhinoplastyspecialist.com, where it’s used to advertise Beverly Hills rhinoplasty. Because this type of website needs to capture its audience with possibilities, a slider is a good choice.
Video is Replacing Text
In many cases, it just makes more sense to use a video than try to describe something in text. Videos are popping up everywhere, including videos in hero areas, in part because videos are easier to make and easier to share. They’re also an effective way to communicate new or important information when text just won’t work.
Long Scrolling Websites
Many years ago, long scrolling sites were really common, but they were too overwhelming with a lot of content. Today, designers are returning to the long scrolling sites but the content is much more organized and condensed. The layout changes up throughout the design to keep the reader interested without realizing how far they’ve even scrolled.
We’re seeing a lot more sites that use very simple color schemes this year, usually with just one or two colors. This concept is most often paired with flat web design, but that’s not always the case. Many new websites being launched now have little color, or skip it altogether to use just black and white. Sometimes monochrome sites with just a hint of color here or there can add the drama and impact that’s necessary to capture the viewer’s attention.
In recent times, more and more surgeons are opting to have brand new structures built instead of moving into existing office blocks to set up their offices. If you are an architect looking to get a piece of the business available from these highly skilled professionals, then you need to be aware of the following information about what plastic surgeons expect from you.
An Easy-To-Navigate Building.
Medical practitioners like plastic surgeons are very concerned about the convenience of their patients and caregivers. When you are to design for them a building, you must keep convenience of moving from one point to another as a top priority.
Do not imagine that you will impress your client by coming up with a design that promises a building that requires one to have a map to move from one place to the next. Keep it simple and the surgeon will be glad he hired you.
Light Is Very Important.
This is true not just for green purposes but for the nature of the work they do. Surgeons need a building that is very well lit even without artificial light since that is the best way they can do their work and keep their patients at ease.
If you want to win a design job from a plastic surgeon, emphasize how much attention you pay to lighting and you will have them considering you as one of the best contenders for the design job on their new building.
I learned this fact while working on the design for a surgeon who does rhinoplasty in Sydney, Australia. That tip has since won me several jobs from other plastic surgeons.
The Outside Is As Important As The Inside.
The mistake that most architects make when designing buildings for plastic surgeons is that they concentrate on only the inside of the building and forget to pay adequate attention to the outside. The reality is that plastic surgeons pay extreme attention to the outside; their job depends on producing a good “outside” for their patients, remember?
To avoid making endless changes to your designs, pay particular attention to the external area of the building you are designing and your plastic surgeon client will be massively pleased with you. Leave lots of space for the landscaper to work with in order to put in a lot of greenery as well as ample parking space and that will be a job well done from the eyes of the plastic surgeon.
Keep It Quiet.
Whatever you can highlight that will reduce or mute any sounds in the building will be a welcome addition to your design plan for a plastic surgeon.
It is understandable why they need their workplace to be as quiet as possible so that they can concentrate as well as having their patients feel at ease. Loud sounds hinder the achievement of those desired outcomes.
It is always good to study the client before you generate ideas for the kind of building that you think they will need. For example, for the job I mentioned above, I learned as much as I could about the surgeon at his website by by going here.
When most people think of professional photographers, they envision an exciting lifestyle photographing models on the runway, snapping pictures at a wedding or taking portraits of children and families. Actually, photographers can choose from a wide range of specialties that take them to all types of environments, some of which are very exciting. One of the most unique photography specialties is medical photography.
What is a Medical Photographer?
A medical photographer has both artistic creativity and a working knowledge of anatomy, physiology and science. Medical photographers can work in a wide range of fields. Some work at medical schools, research centers or hospitals, while others work for a publishing or advertising agency or a health-based organization.
Some medical photographers work to capture photos of anatomical areas of the body to improve the public’s understanding of the body, as well as diseases and injuries. Some document diseases and injuries, track the progress of operations or procedures for a surgeon or hospital, or photograph autopsies. Many also take images that are used to support textbooks, medical reports, scientific articles, legal proceedings, instructional films or educational models for schools.
As you can see, this field has a lot of variety. You may end up working for for a surgeon like http://www.goldcoastplasticsurgery.com/ photographing before-and-afters of procedures like this or even the surgery itself. You could also end up working with a textbook publisher to take photos that will complement the curriculum and help high school or college students gain a greater understanding of the body.
Unlike most areas of photography, a medical photographer must obtain a degree.
Education Required to be a Medical Photographer
You must have an associate’s degree or bachelor’s degree in medical illustration or photography to start your career. Both programs will teach you the scientific and artistic aspects of the job, and you will learn principles of photography and imaging concepts. You will also be given an introductory education on anatomy, biological and physiological processes. The purpose of this education is giving you the foundation you need to translate complex information into a clear image free of any bias.
You may also want to pursue certification as a Registered Biological Photographer (RBP), which is provided by the BioCommunications Assocation. This certificate will evaluate you as an expert in the field and requires a written, oral and practical examination as well as submission of your portfolio. Because this field is very competitive, this additional certification can help you secure greater opportunities.
What is the Career Outlook?
There’s no doubt that a career in medical photography can be exciting and earn you a good living. The downside is the field is fairly small and very competitive, but it is expected to grow. It’s predicted by the Bureau of Labor Statistics that the field will grow 10-25% by 2020. If you want to go into the field with the best growth, choose education, where you will work with textbook publishers and medical schools. Crime scene photographers are also expected to have substantial growth over the next few years.
If you want to go into medical photography, learn more about the type of employer you hope to work for and what they’re looking for in terms of education and training.
More doctors today are seeing the importance of having a website. Along with establishing authority and educating patients and prospective patients, a website is an important marketing tool for a physician.
As a freelancer or web design agency, you have a lot to gain by learning to attract medical clients. Many want not just a single website but also a professionally designed blog that complements their brand, such as this: http://drclevens.tumblr.com. Many also want additional services. Approaching medical web design requires a few key areas to make sure the physician is happy and gets the results he or she expects.
1. Research competitors
Always research your client’s competitors to understand what the patient will experience when they shop for a doctor or surgeon. You don’t want to go for a similar look of a competitor’s website as it may confuse prospective patients and damage the doctor’s brand. Instead, look at the strengths and weaknesses of top competitors.
2. Navigation should be easy
Visitors should have no difficulty finding what they are searching for. Medical websites usually have a great deal of educational resources and information, including patient forms, appointment instructions, procedure overviews, before and after sections and sometimes blogs. The design must be very straightforward and intuitive with buttons for the most popular visitor needs.
3. Get a medical marketing specialist
If you are going to be providing content for the site, rather than using what the physician or surgeon provides, it’s worth getting a medical marketing specialist to write the content. This is especially important if you plan to focus on the medical industry as a freelance designer. Make contact with good content writers and ask about their specialties. They should have medical writing experience to understand the industry and how to market the physician.
4. Don’t forget SEO optimization
Even the most beautiful website won’t help your client if no one finds it. Almost 70% of people look for medical advice online, and most also use the internet to shop for a doctor and a surgeon. Discuss additional SEO services you offer with your client and the importance of search engine rankings for their marketing efforts. Be sure to stress that the optimization will not harm the integrity or professionalism of the website.
5. A simple yet attractive design
Medical web design should always be simple yet very attractive. This is especially true of doctors in the cosmetic industry. The website will be the face of the practice online, and it will say a lot to visitors. While flashy and creative designs work well for some businesses, this has no place on a professional website. Potential patients will get frustrated by flashy graphics or fancy features when they want to learn more about a medical procedure. Keep this in mind when you design the site, and remember that demographics and target audience research can help you strike a good balance here.
This website for a doctor who performs a facelift in Orlando, FL is a good example of a simple website free of distracting and flashy graphics that detract from the content.
Freelance web designers are learning that physicians make great clients. For years, designers have dismissed doctors as being uninterested in a website, or not realizing the potential, and few bothered to try to reach this under-served industry.
Now, as more doctors see the benefits of online marketing and reaching prospective patients in a new way, it’s your job as a web developer to make sure their website is up to the task. The following are elements that must be found in any doctor’s website.
1. List of Services or Procedures
For some small clinics or providers, or those on a budget, this may simply be a single page with a brief list or description of services and procedures provided. In many cases, though, each procedure should have its own dedicated page. Cosmetic procedures, for example, should have their own pages to describe the purpose of the procedure, how it’s performed, answer questions, and give prospective patients before and after pictures. A good example of this is found on the website of Dr. Miller, who provides plastic surgery in NY. You can see each procedure he offers has a dedicated page, such as the page for a nose job in NYC.
Procedures or services that are obscure should also have a dedicated page, along with procedures that are very popular. Discuss this with your client. You may need to explain search engine optimization (SEO) as well, as dedicated pages for each service or procedure will allow for better SEO, but it will most likely come at a higher cost for the web development.
2. Before and After Gallery
The before and after gallery is where the doctor can highlight his or her services and procedures. Prospective patients will want to see the doctor’s skill and not rely on text on a page, or even referrals and good reviews.
3. Contact Form
There should always be a contact form so current patients and prospective patients can arrange for a consultation or make an appointment online without calling the doctor’s office.
4. Online Contact Features
Many doctors want to see an online appointment feature, which makes it easier for prospective patients to get in touch in minutes without picking up the phone. A growing number of practices also request live chat options built into the website. This option is for patients who need immediate answers to their questions. Research has found that most online users prefer live chat options to using the phone, and this can help clear up the doctor’s staff at the office from answering common questions.
5. Staff Profiles and Certifications
A doctor’s website should always include a profile of the doctor and any key staff, along with certifications, credentials and education. More patients than ever want to know their doctor, and these profiles can help establish both trust and authority.
6. Photos of the Practice
Some doctors also want the website to show off the practice itself, especially if they have done recent renovations or have made efforts to make their practice welcoming, warm and professional.
While these are the essentials for any professional doctor’s website, you should sit down with your client to learn more about their business goals. Discuss what they want to accomplish with the website and what they want to highlight to put together a design that will help them achieve this.
As a freelance designer, you may be struggling to find your niche or branch out into new industries. Maybe you just need to get your first few paid projects under your belt to build up your portfolio.
Surgeons and physicians are an under-served industry in terms of web design, but they stand to benefit a great deal from a website. A good way to land these jobs is cold-calling local physicians and offering free or reduced cost services, or even full-cost services in some way. You can also look for existing doctor websites that are outdated and need a lot of work.
When you bring up your design services, be sure to mention these advantages of a website to the doctor or surgeon.
Free Up Administrative Time
Physician and surgeon practices always appreciate the chance to free up valuable time. A website can do this by answering common questions that reception staff are burdened with every day. This includes:
Where is your office?
When will my doctor get to the office?
Are you accepting new patients?
What do I need to do before my appointment?
What if I have a medical emergency outside of office hours?
Many physicians also appreciate an affordable way to reach new patients without costly print advertising. A professional website design also improves their professional image among their colleagues, who help with referrals.
Websites are excellent at generating leads, especially for elective procedures like weight loss surgery or cosmetic procedures. A Houston cosmetic surgeon, for example, can highlight the procedures he offers, give potential patients information and include before and after pictures to convince people to give him a call. This is an example of how a medical site can be used for marketing: Drvitenas.com/breast-augmentation.html.
Improve Patient Experience
Doctors may also use their website to enhance patient experience by offering downloadable patient forms, online bill pay and educational resources. This also benefits prospective patients who may want to learn about specific procedures or what they should do. Free resources and health information even helps the physician establish their medical authority.
Give Them More Information
When a doctor seems genuinely interested in your services, you can also give them statistics about the importance of a medical website. This includes the fact that 61% of people look for medical information online, and most choose their physician online. Having a website allows patients to more easily find the doctor and make a good first impression.
A website is the single most effective tool for educating patients. Doctors can go beyond their clinic and teach their entire community about important health issues, and even issue alerts about illnesses going around. While many doctors are critical of patients going online to find information about their condition, and patients who bring printouts with them to an appointment, it’s a better strategy to publish their own information and give patients authentic, reliable information from someone they can trust.
Many small web design businesses struggle with marketing and finding clients. This isn’t surprising, given what a competitive field web development is today. One of the most important aspects to marketing any business is branding, and this is no less true of web designers, who must shape how potential clients perceive them and send the right message.
Following are tips to get your business in front of more eyes and get you the attention you need. Some of these tips are tried and true marketing strategies that can help even freelance web designers bring in new business.
Figure Out Your Goals
Start by figuring out what you want to accomplish and give yourself goals for your business. You should ask yourself these questions:
What are your strengths, and why would someone hire you over another designer?
What are your weaknesses and what can you do about them?
What do you want to focus on? You should come up with a few areas. You will need to find and make contacts in the industries you want to target, and you should be selective.
Why do you want to focus in these areas? Do your strengths match the needs of these businesses?
1. Cold Calling
No one enjoys cold calling, especially many web designers who spend most of their work communicating via email and working alone. Cold calling can be effective, however, when it’s done right. Send out well targeted letters to local businesses in industries you have experience working in, and follow up with a polite phone call.
2. Show Off Your Work
How are you highlighting your previous work? Clients will want to view your portfolio, and your past work should be easy to find on your website. After all, it’s not just your own website that clients will use to analyze your skills; they will also want to see what you have done for businesses like their own. On my own portfolio page, I have screenshots of several clients along with links. My most recent client performs Indianapolis facelift surgery, and their web design is prominently featured on my website.
You can mix up how you do this, too. Don’t feel compelled to just stick with the tried and true portfolio section. For example, you may want to highlight a recent client’s site on your blog, sometimes even sending your readers to one of their pages or blog posts when it’s relevant. If you’re writing a blog post about your experience working with a cosmetic surgeon, you may want to add a simple text link to one of the surgeon’s blog posts like this: “5 Signs You Need a Chemical Peel.”
3. Be Willing to Work for Less Money at First
While it’s usually not a good idea to work for free, you may have trouble getting any jobs at all for pay if you have no portfolio. Start building up your portfolio by contacting local clubs, churches and politicians, offering to build them a website for free or for a reduced cost. This will get them exposure, and you will get something to add to your portfolio.
4. Add Your Information to Every Site
It’s a good idea to promote your business with a small logo or text link in the footer of every website you build. Make sure this is acknowledged in the contract, however, as many businesses will not like a designer’s logo or name on their website.
5. Give Away Some Freebies
Finally, everyone loves freebies; they work for businesses and web designers. Offer people a free, simple service and they will get hooked on the quality and be more interested in hiring you for a full project. Freebies you can try include a free simple template, free hosting with any design package, free site evaluations, free domain maintenance and a free estimate, which should always be given away.
Of the many forms of photography, medical photography is one of the most demanding, in part because most medical photographers are required to obtain a Bachelor’s degree prior to obtaining work. The most common area of medical photography is documenting facial plastic surgery results, and this line of work does not require any formal education.
There is probably no area of medicine more visually oriented than facial cosmetic surgery. A Scottsdale plastic surgeon, for example, expects the photography to showcase his work while remaining professional. Patient photography requires you to have an analytical mind. Because it’s important to be able to objectively judge surgical outcomes, the pre- and post-surgical photographs must serve as this objective measure. As a photographer, the images you take of patients will be used:
By surgeons as a self-assessment tool,
To promote the surgeon’s practice,
For educational presentations,
To educate potential patients about what to expect, and
In peer-reviewed publications.
Do Many Surgeons Hire Photographers?
It’s still most common for plastic surgeons to take photographs of patients themselves, but most surgeons are only self-taught novice photographers. A growing number are recognizing the importance of high-quality, professional pre- and post-surgical photos, however, and more are willing to bring in a freelance photographer to make sure these important images will best reflect the surgeon’s work to be used on their website, in marketing, and to show patients during consultations. You can see an example of before and after pictures for a Scottsdale facelift procedure by Dr. Shapiro here to get an idea of how these photographs are used in marketing.
Standardized Plastic Surgery Photography
Facial plastic surgery requires standardized photography to make sure the comparisons of pre- and post-surgical images will yield truly meaningful observations. This means all clinical photos must be taken with the same equipment and the same procedures. Camera, lighting, framing, magnification and patient positioning and prep work must remain consistent.
If you plan to break into this field, getting this standardization down is vital.
To ensure the proper camera-to-patient distance for consistent magnification, use tape marks on the wall describing the target area. You should also ensure the right lens is mounted to the camera. Hold the camera at the correct height for the tape marks and use the viewfinder to determine the distance from the wall at which the marks come into focus and stay positioned at the edges of the image.
Framing is also important. In facial plastic surgery photography, you will either be using edge-oriented framing to align the edge with an anatomical landmark, such as the eyebrows, or center-focused framing, in which the nose is at the center of the image.
Tips for Clinical Photography
Finally, these tips will help you achieve good clinical photography that showcases the surgeon’s work.
1. Use appropriate backdrops. Always photograph patients against a solid-colored background. Blue is the best choice because it contrasts well with skin.
2. Remove any distractions. This includes personal clothing and jewelry that distracts from the results depicted in the image. For body photos, modesty garments are preferred over the patient’s own underwear.
3. Always use controlled lighting. Patients should be photographed with a flash system. Balanced cross-lighting is best to bring out surface texture without creating shadows on the face.
4. Reduce cast shadows. Balanced light with diffusers can soften cast shadows. Eliminate them entirely with additional lights aimed at the backdrop.